Overview
Turn Your Customers into Sustainable Growth
OPEX is an integrated loyalty and customer retention platform designed to help you increase repeat purchases and retarget your customers at the right time.
OPEX analyzes each customer’s order history to understand their purchasing behavior—what they buy, how often they buy, and when they are expected to purchase again. It then segments customers and automatically retargets them with messages and offers tailored to each customer’s behavior.
What Does OPEX Offer?
Integrated Loyalty Program
Create a complete loyalty program with points, rewards, and customer tiers. Allow customers to redeem their points directly from the cart page and customize the loyalty experience to match your brand identity.
Referral Program
Turn your customers into a growth channel with a referral program that rewards them when they invite friends who complete a purchase.
Interactive Games
Increase engagement with interactive games and rewards, such as Spin the Wheel and Mystery Box, with full control over prizes and winning probabilities.
Customer Segmentation
Create custom customer segments based on conditions you define, or use ready-made segments based on purchasing behavior, customer value, and activity. Target each segment independently with relevant campaigns and offers.
Purchase Behavior & Smart Targeting
OPEX analyzes each customer’s purchase history to understand their buying patterns and the intervals between orders, helping determine their expected next purchase date so you can target them with the right product and message at the right time.
Example: If the average consumption cycle for a product is 30 days, OPEX analyzes each customer individually to determine their own consumption cycle and expected next purchase date. If a specific customer’s cycle is 40 days, OPEX can automatically target them before they are expected to need the product again—for example, on day 37—with the right message and offer.
Retargeting Automation
Create automated retargeting workflows for your customers, including birthday rewards, points reminders, post-purchase follow-ups, and Double Cashback offers.
Reports & Analytics
Track your loyalty program performance, customer retention rate, repeat purchases, and the revenue recovered from your customers through OPEX.
How Does OPEX Help Your Store?
- Increase repeat purchases and recurring revenue.
- Improve customer retention.
- Generate more value from your existing customers.
- Target each customer more precisely.
- Reduce your reliance on acquiring new customers.
Every customer has their own behavior, timing, and needs.
OPEX brings loyalty, customer intelligence, and retargeting together to help you generate more growth from your existing customers.
