Google Ads optimizes for the number you send it. When a store sends order value - revenue - the campaign learns that a bigger order is a better order, even when the bigger order is the least profitable one once costs come out.
BirunX changes the number you send. For every order in your store it computes the contribution margin what is genuinely left after cost of goods, shipping, payment fees, packaging, storage, platform commission, returns and failed deliveries — and sends that figure to Google Ads as an offline conversion. Your campaigns start bidding on real profit instead of revenue.
What the app does
Reads your Salla orders as they happen, with no manual entry.
Computes each order's profit individually across eight variable cost components.
Strips VAT out of both revenue and shipping so it is never counted as profit.
Sends contribution margin to Google Ads, split between new and returning customers.
Shows you POAS return on ad spend measured in profit, not revenue.
Why it matters
Two stores with identical revenue can differ completely in profit. A campaign that looks successful on ROAS can be losing money on POAS. BirunX makes that gap visible to you, then makes Google itself act on it.
Privacy
The app does not store your customers' personal data. Contact identifiers are hashed before transmission; no names, addresses or phone numbers are kept in line with Saudi Arabia's Personal Data Protection Law.
What you need to start
A Google Ads account and your core costs, such as cost of goods and shipping. The app withholds every figure until those costs are complete because an incomplete number is worse than no number.
