Google Analytics is a web analytics service that provides statistics and basic analytical tools about your store. It's used to track store performance and collect visitor insights. It can help you to determine top sources of user traffic, and discover patterns and trends in user engagement and obtain other visitor information such as demographics which can be used to improve marketing campaigns, drive website traffic and better retain visitors

Features:

• Analyze your store’s traffic in detail and use reports to improve your performance
• Tracking visitors gives you information about their location, their browsing behavior. To understand the best performed ad and how to improve it
• Detailed data and great tools that shows you the geographical locations of your visitors, and their purchase preferences