If you’re spending any money on ads for your store, did you know you might be wasting up to 50% of your budget due to a hidden problem many overlook? The issue is called the marketing data gap!

What is the marketing data gap?

Most online stores rely on popular advertising platforms like Google, TikTok, Meta, and Snapchat to promote their products. The catch that many miss is that these platforms often provide incomplete or even inaccurate analytics about your campaign performance. This includes the number of sales and their sources on your store.

Why does this happen?

Because these platforms aren’t fully integrated with your online store. As a result:

• Misleading or Incorrect Sales Data:
• If your sales numbers are inaccurate, you can’t determine which campaign is the most profitable and which one is losing you money. You’ll end up making decisions based on unrealistic data.
• Unknown Sources of Sales:
• If you don’t know where your sales are actually coming from, the problem multiplies. For example, a customer might see your ad on TikTok, then later search your store on Google and make a purchase. Google might take credit for the sale, even though TikTok was the platform where the customer clicked your ad—or vice versa.

The Outcome of This Problem: Increased Advertising Costs:

By relying on inaccurate data due to the marketing data gap, you’ll end up spending more on underperforming campaigns. Even worse, you might stop successful campaigns without a clear reason.

So, what’s the solution? In short, Thunder App

What is Thunder App?

Thunder is designed to solve the marketing data gap that online stores face. It bridges the gap between your store and advertising platforms like Google, TikTok, Meta, and Snapchat by integrating your store’s sales data with ad platform data. This ensures you get accurate insights into your campaign performance, eliminating guesswork and uncovering hidden opportunities that no single platform can provide.

With Thunder, you can monitor your campaigns in real time, compare strategies, and identify what drives your sales. Most importantly, it helps you reduce wasted ad spend by up to 50%, maximizing the impact of every Riyal you invest. Over time, you’ll see higher conversion rates, lower acquisition costs, and smarter, data-driven decisions that fuel sustainable growth.

Key Features of Thunder:

• Outperforms Pixels. Outsmarts Ad Platforms:
• Thunder's tracking goes beyond pixel limits and platform inaccuracies — know the exact source of every sale: platform, campaign, and ad.
• Follow Every Click to Conversion:
• Know every step of your customer's journey from the first click. Pinpoint the exact source of your sales.
• Track Influencers Performance Like Paid Ads:
• Turn influencer marketing into a measurable channel. Go beyond likes and views. Track the full journey.
• Your top-selling creatives, revealed:
• See what sells—literally. Double down on what works, cut what doesn’t.
• Track any link. No limits:
• Track custom links across any channel—WhatsApp, SMS, email, and more. If you can share it, you can track it.
• Launch All Your Ads, From One Place:
• Launch Google, Meta, TikTok, and Snapchat ads in seconds—right inside Thunder. One dashboard, every platform.
• One Dashboard to Rule Them All:
• One dashboard. Every channel. Simplified
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How to Get Started with Thunder:

1. Choose the plan that suits you best.
2. Receive your login details via email.
3. Confirm your email and set your password.
4. Connect your advertising accounts to Thunder.

Now you’re ready to make every Riyal spent on ads count!