TikTok Pixel is an analytics tool that allows you to measure the impact of advertising campaigns on TikTok where you can monitor sales, traffic and find the right audience for your ads.
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Measuring the performance
Measure your ad performance and conversions based on the chain of events you define smoothly.Accurate audience targeting
Display your products to potential customers and let them reach your products easily by linking your e-store with TikTok Catalog.Optimizing the display of ads
Set add to cart, checkout and more as optimization goals, then target your customers who take these actions with precision.5
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